AI visibility
robots.txt and AI crawlers, llms.txt, structured data (schema), and how ChatGPT, Perplexity and Google's AI answers describe your business on the day we test.
For small UK businesses
AI Visibility Audit
An AI Visibility Audit checks how ChatGPT, Perplexity and Google's AI answers read and describe your business, and whether your website makes that easy for them. It also checks speed and accessibility on your key pages, and search basics and broken links on every page in your sitemap. It's a fixed fee of £495, and you get a written report with a prioritised fix list.
- £495 fixed fee
- Public pages only
- Every page in your sitemap crawled
- Prioritised fix list
Margo Legal is not a law firm and does not provide legal advice.
Direct answer
What is an AI visibility audit?
AI visibility is how easily AI assistants can find, read and correctly describe your business when someone asks them about it. An AI visibility audit tests that. We check whether AI crawlers are allowed in, whether your pages carry structured data the assistants can read, and what ChatGPT, Perplexity and Google's AI answers say about you on the day we test.
What we check
What does the £495 audit check?
Five areas:
Speed
mobile and desktop speed for your key pages (Core Web Vitals, Google's speed measures).
Accessibility
automated checks against WCAG 2.2 AA, plus a manual pass of key pages.
Search basics
titles, descriptions, sitemap, redirects and duplicate pages.
Broken links
broken links and redirect chains across the site.
How do you measure AI visibility?
We ask the main AI assistants the questions a customer would ask about a business like yours and record whether you appear, how you're described and which sources they cite. We then check the technical signals behind those answers: crawler access, structured data, clear page titles and consistent business details. The report shows both, so you can see what to fix and why.
What is a good AI visibility score?
There's no official standard. Our score is out of 100 and is built from the same five areas each time, so its main use is comparison: your site today against your site after the fixes. A high score means the basics are in place. It doesn't guarantee that an AI assistant will mention you.
What you receive
A report you can act on.
A one-page score. The detail behind each finding. A fix list in priority order that your web designer or agency can work from.
Intake
you email us about the audit and tell us who looks after your website.
Audit
we review your public website. We don't need logins and never test for security weaknesses.
Report
you get the written report: score, detail and prioritised fix list.
Want the fixes done too? Audit + fixes is £1,250: we prepare the fixes you approve as a change list for your web designer or agency, then re-test once they're live. We never need a login to your website.
Can I check my AI visibility score for free?
Yes. The free website and AI visibility score checks your home page and key pages and sends you a score out of 100 with the three things worth fixing first. The £495 audit goes further: every page in your sitemap, a manual accessibility pass and a full record of how AI assistants describe you. Start with the free AI visibility check.
Is this for law firms?
Law firms have a separate version with law-firm checks: the Website & AI-Visibility Review, £595.
Who is responsible
Who is behind the audit?
The AI Visibility Audit is a service from Margo Legal Ltd (Companies House 17322603). Hamza Suleman is its Director. Margo Legal is not a law firm and does not provide legal advice.
Audit questions
Questions about the AI Visibility Audit
Short answers about the price, the scope and what you receive.
What does the AI Visibility Audit cost?
The AI Visibility Audit is a fixed fee of £495.
Can ChatGPT do an SEO audit?
ChatGPT can explain SEO and comment on pages you share with it, but it doesn't give you a full-site crawl, measured page-speed results or a structured accessibility check, and it can't reliably tell you how other assistants describe you. The audit runs those checks and records what the main assistants say.
How do I increase my AI visibility?
Let AI crawlers in, use clear titles and descriptions, add structured data, keep your business details consistent everywhere and publish pages that answer customers' questions directly. The audit tells you which of these your site is missing, in priority order.
Do you need access to my website?
No. The audit uses your public pages only. We don't need logins, and we don't test for security weaknesses.
Is the AI Visibility Audit a tool I can use myself?
No. It's a service: we run the checks and send you a written report.
Do you guarantee better search or AI rankings?
No. The report reflects your website on the day we test it, and we don't promise search or AI rankings.
Is this legal advice?
No. It's a technical and marketing review of your public website. Margo Legal is not a law firm and does not provide legal advice.
Next step
Ask about the audit.
Email us about the audit. Please don't include client names or confidential business files.
Prefer email? hello@margolegal.com
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